"Nissan Shifts Gears: Focus on Profitable U.S.-Built Vehicles Pays Off In a bid to revitalize its struggling sales, Nissan is making a significant change in its advertising strategy, concentrating its spend on profitable U.S.-built vehicles. The move is part of a broader effort to boost retail sales, which have seen a notable surge, with some months experiencing increases of up to 20 percent. As part of this shift, the automaker has also adjusted its dealer compensation structure, a move that could have far-reaching implications for the company's network of dealerships. With this renewed focus, Nissan is hoping to regain its footing in a highly competitive market and capitalize on the growing demand for American-made vehicles."
Nissan is concentrating its advertising spend on profitable U.S.-built vehicles and has adjusted dealer compensation. Retail sales have climbed as much as 20 percent every month f ...
