"Nissan's Resurgence in the US: Shift in Advertising and Compensation Sparks Sales Boost In a bid to turn around its struggling sales, Nissan is refocusing its advertising efforts on its most profitable vehicles built in the US. The Japanese automaker has also made significant changes to its dealer compensation structure, aiming to incentivize sales of its top-performing models. The results are promising, with retail sales skyrocketing as much as 20 percent in some months. As the automotive market continues to evolve, Nissan's strategic adjustments may signal a renewed commitment to regaining market share in the highly competitive US market."
Nissan is concentrating its advertising spend on profitable U.S.-built vehicles and has adjusted dealer compensation. Retail sales have climbed as much as 20 percent every month f ...
