"Nissan Shifts Focus to Profitable Models, Sees Significant Sales Boost In a move aimed at revitalizing its struggling U.S. market, Nissan is redirecting its advertising efforts towards its most profitable vehicles, including models built domestically. The Japanese automaker has also revamped its dealer compensation structure, a move that is expected to have a positive impact on retail sales. According to recent data, Nissan has seen a significant spike in sales, with some months experiencing a 20 percent increase. By focusing on its most profitable offerings and streamlining its sales strategy, Nissan is hoping to regain momentum in the competitive U.S. automotive market."
Nissan is concentrating its advertising spend on profitable U.S.-built vehicles and has adjusted dealer compensation. Retail sales have climbed as much as 20 percent every month f ...
