Nissan's Bold Move to Revitalize the Off-Road Market: New Xterra to Start Under $40k In a bid to shake up the stagnant US market, Nissan's North American chief has made a surprise announcement: the highly anticipated new Xterra will be built in the United States and priced under $40,000. The decision comes as the average transaction price in the US continues to rise, reaching a unsustainable $48,000. By targeting an affordable price point, Nissan aims to inject some much-needed excitement into the off-road market, where the Xterra is set to compete with the likes of the Jeep Wrangler and Toyota 4Runner. With its rugged reputation and aggressive pricing, the new Xterra is poised to make a significant splash in the US automotive landscape.
Nissan’s North American chief announced that the new Xterra would be built in the U.S. and start under $40k. “We’re at a time when the average transaction price in the US is $48,000, and it’s non-sustainable…[Nissan is] going to bring an Xterra below $40,000.” submitted by /u/DocPhilMcGraw [link] [comments]
