Nissan’s latest strategy to revitalize its best-selling SUV in North America hinges on its e-Power hybrid technology, with the upcoming fourth-generation Rogue debuting exclusively as a hybrid model before later introducing a conventional gasoline version. The move reflects the automaker’s push toward electrification while maintaining flexibility for buyers who prefer traditional powertrains. Industry observers will watch closely to see whether the hybrid-only launch can boost sales in a shifting market dominated by growing demand for electric vehicles. The decision also signals Nissan’s cautious approach to balancing innovation with consumer preferences.
Nissan is betting on its e-Power system to rescue its top-selling vehicle in the U.S. and Canada, launching the fourth-generation Rogue late this year only as a hybrid before adding a gasoline-only ...