Nissan is shifting strategy for its best-selling vehicle in North America by introducing the next-generation model exclusively as a hybrid, relying on its e-Power system to drive sales before later expanding to a traditional gasoline version. The move reflects the automaker’s push toward electrification while maintaining flexibility for buyers who may not yet be ready for full electric alternatives. Industry observers will watch whether the hybrid-only launch can sustain demand amid growing competition in the crossover segment. The decision also signals Nissan’s cautious approach to balancing innovation with market realities.
Nissan is betting on its e-Power system to rescue its top-selling vehicle in the U.S. and Canada, launching the fourth-generation Rogue late this year only as a hybrid before adding a gasoline-only ...
