Nissan is shifting strategy for its best-selling SUV in North America by introducing the next-generation Rogue exclusively as a hybrid model later this year, marking a major pivot toward electrification. The automaker is relying on its e-Power system—a mild-hybrid technology—to boost efficiency while keeping costs lower than full battery-electric alternatives. A gasoline-only version is expected to follow, suggesting Nissan aims to balance environmental demands with consumer preferences. The move reflects broader industry trends as automakers navigate the transition from traditional combustion engines to electrified powertrains.
Nissan is betting on its e-Power system to rescue its top-selling vehicle in the U.S. and Canada, launching the fourth-generation Rogue late this year only as a hybrid before adding a gasoline-only ...