"Nissan Seeks Revival with Chery Partnership: Sunderland Plant to Produce Chinese Vehicles In a bid to turn around years of financial losses in Europe, Nissan is set to partner with Chinese automaker Chery to produce vehicles at its underutilized Sunderland plant in England. The move aims to capitalize on the factory's existing capacity and infrastructure, which has seen production levels drop below profitable levels in recent years. By manufacturing Chery-branded vehicles, Nissan hopes to inject new life into the plant and reduce its losses in the region. The partnership marks a significant shift in the company's strategy, as it looks to leverage its UK operations to drive growth and profitability in the European market."
Nissan will build Chery vehicles at its underutilized Sunderland plant in England to reverse persistent European losses. Production at the factory has fallen below profitable levels in recent years.
