Polestar, the Swedish electric vehicle manufacturer, is exploring how drivers perceive performance in cars through a new research initiative. The study aims to bridge the gap between technical specifications and the subjective experience of handling and acceleration. By analyzing driver feedback, the company seeks to refine vehicle dynamics and enhance the emotional connection between drivers and their electric vehicles. This approach could redefine how automakers measure and market driving performance in the future.


Polestar Studies What Driving Performance Actually Feels Like  Autoguide.com