Mitsubishi Motors is shifting strategy in Southeast Asia amid fierce competition from Chinese electric vehicle manufacturers, moving into a high-risk production partnership with a local firm. The Japanese automaker is betting on local manufacturing to counter Chinese EV dominance, though the move carries significant financial and operational risks. Analysts question whether the pivot can deliver quick results in a market where Chinese brands are rapidly gaining ground. The decision highlights the intensifying rivalry between Japanese and Chinese automakers in the region’s growing EV sector.
Pressed by Chinese EVs in Southeast Asia, Mitsubishi Motors makes risky pivot Nikkei Asia
