German consumers are increasingly weighing price, driving range and battery longevity when selecting electric vehicles, a new study shows. The research, conducted by Sustainability Online, surveyed hundreds of buyers across major German cities and found that affordability remains the top priority, followed closely by how far a car can travel on a single charge. Battery life—how long the pack can maintain performance before needing replacement—also emerged as a decisive factor, especially for those planning long‑term ownership. The findings suggest automakers must balance cost, range, and durability to capture the growing EV market in Germany.
Price, range and battery life shape German consumers’ EV choices Sustainability Online
