Ram Expands Pickup Lineup with New Model: Industry Giant Takes Aim at Growing Midsize Market. In a bid to further solidify its position in the highly competitive US pickup truck market, Ram, a division of Stellantis, is set to launch its third major pickup line in the country. Following the success of its full-size Ram 1500 and a planned midsize truck, the automaker is now gearing up to introduce a new model that will cater to the growing demand for versatile and capable midsize pickups. With this latest addition, Ram aims to challenge the dominance of established players in the segment, including Ford and Chevrolet. The new model is expected to bring innovative features and technologies to the table, further elevating the brand's reputation for building trucks that are both rugged and refined.
It will become Ram’s third major pickup line sold in the U.S. after the full-size Ram and a planned midsize truck.