Ram's Rise to the Top: Stellantis Projects Brand Will Overtake Jeep in North America by 2030 In a stunning reversal of fortunes, Stellantis is forecasting a major shake-up in its North American market, with the Ram brand poised to surpass Jeep as the company's top-selling vehicle line by the end of the decade. Since being spun off from Dodge in 2009, Ram has undergone significant transformations, including a major redesign of its iconic pickup trucks and a renewed focus on luxury and off-road capabilities. As the demand for trucks continues to soar, Ram's sales have been steadily increasing, leading industry insiders to predict a seismic shift in the automaker's sales hierarchy. The prediction raises questions about the future of Jeep, which has long been a stalwart in the Stellantis lineup, and whether Ram's success will come at the expense of its more established sibling.
In a major landscape shift for Stellantis, the automaker projects that the truck brand carved out of Dodge in 2009 will surpass Jeep as its North American volume leader by the end of the decade.
