"Ford's Resurgence: Bronco Surpasses Wrangler in Sales for First Time Since Rivalry Revival. In a major upset in the highly competitive SUV market, the Ford Bronco has finally outdone its long-time rival, the Jeep Wrangler, in sales for the first time since their rivalry reignited in 2021. The Bronco's surge in popularity marks a significant turning point for the iconic American brand, which had been struggling to regain its footing in the face of stiff competition from Jeep. With the Bronco's rugged design and off-road capabilities proving to be a winning combination for consumers, it seems that Ford's efforts to revamp its classic model have paid off in a big way."
The Ford Bronco outsold the Wrangler for the first time in a quarter since the SUVs renewed their rivalry in 2021.
