Land Rover’s parent company is accelerating plans to introduce an all-electric vehicle in response to criticism from rival Jaguar, which has faced scrutiny over its own electric transition delays. The move comes amid growing pressure on automakers to accelerate electrification amid regulatory and consumer demand shifts. Industry analysts suggest the decision reflects both competitive urgency and a strategic push to strengthen Land Rover’s position in the expanding electric SUV market. Details on the new model’s specifications and timeline remain under wraps, but the announcement signals a direct response to Jaguar’s recent challenges in meeting emissions targets.
Range Rover to launch EV after Jaguar criticism The Times
