"Ford's Atlas of Hope: New Model May Buck Industry Trends Ford dealers are bracing for a tough sales season, with a declining market and import tariffs taking a toll on their bottom line. But a new model on the horizon could bring much-needed relief. The Atlas, a rugged and versatile SUV, is set to hit the market with a hybrid-free lineup, which may not be a liability in a market where some consumers are shunning eco-friendly options. By focusing on its strengths, such as power and capability, the Atlas may be able to carve out a niche for itself and help Ford dealers weather the current sales skid."
The Atlas may provide relief to dealers faced with a challenging sales skid, import tariffs and a hybrid-free product lineup.