John Bergstrom, executive chairman of Bergstrom Automotive in Neenah, Wisconsin, recounts his transition from running a bar to owning a car dealership. In the interview, he outlines the steps and motivations behind the career change. The piece offers insight into how his background in hospitality influenced his approach to the automotive business. Readers will learn about the unconventional path that led him to the dealership industry.
John Bergstrom, executive chairman of Bergstrom Automotive in Neenah, Wis., talks about how he went from bar owner to dealership owner.
