A longtime automotive industry leader reflects on her upbringing in retail, sharing how her early experiences shaped her perspective on business and customer service. She argues that original equipment manufacturers must pay closer attention to dealer insights, emphasizing the value of long-standing industry relationships. The discussion highlights the evolving dynamics between automakers and dealerships, particularly in an era of shifting consumer expectations. Her firsthand account offers a rare look at the challenges and opportunities facing both sides of the automotive supply chain.
Michelle Primm, managing partner of Cascade Auto Group in Ohio, discusses what it was like growing up in retail and why OEMs need to listen to their dealers.
