Rival dealers are studying Carvana’s new-car playbook as it takes shape

Carvana’s expansion into physical dealerships through seven Stellantis stores is sparking debate among industry observers, as the online retailer’s bold shift toward in-person sales—combined with lean staffing, AI-powered automation, and home delivery—challenges traditional car-buying models. Analysts are closely watching whether this hybrid approach can bridge the gap between digital convenience and the hands-on experience dealers have long relied on. The move raises questions about how Carvana’s streamlined operations will compete with established showroom practices, particularly as it tests whether customers will embrace its tech-driven, low-touch sales process. With the automotive market evolving rapidly, the experiment could redefine retail dynamics for both digital-first brands and brick-and-mortar dealers.

Carvana's seven Stellantis stores are drawing close attention from dealers and analysts as the digital retailer's new-vehicle strategy, with fewer staff, AI-driven automation and home delivery, comes ...