Rival dealers are studying Carvana’s new-car playbook as it takes shape

Carvana’s expansion into physical dealerships through seven Stellantis stores is sparking debate among industry observers, who are closely watching how the digital retailer’s unconventional approach—featuring minimal staff, AI-powered automation, and home delivery—could reshape traditional car sales. Unlike conventional dealerships, these locations prioritize efficiency and technology over in-person service, raising questions about customer experience and long-term viability. Analysts are divided on whether this model will disrupt the auto retail landscape or struggle to compete with established competitors. The experiment may offer clues about the future of car buying as digital and in-store experiences continue to evolve.

Carvana's seven Stellantis stores are drawing close attention from dealers and analysts as the digital retailer's new-vehicle strategy, with fewer staff, AI-driven automation and home delivery, comes ...