Rival dealers are studying Carvana’s new-car playbook as it takes shape

Carvana’s expansion into physical retail with seven Stellantis dealerships is sparking debate among industry observers, as the company’s bold shift toward minimal staffing, AI-powered automation, and home delivery challenges traditional car-selling models. Analysts and dealers are closely watching whether this hybrid approach can sustain efficiency while maintaining customer trust in a sector still adapting to post-pandemic buying habits. The move highlights Carvana’s push to blend its tech-driven online dominance with brick-and-mortar accessibility, raising questions about long-term viability in a competitive market. With automation reshaping the sales process, the experiment could redefine how consumers experience purchasing new vehicles.

Carvana's seven Stellantis stores are drawing close attention from dealers and analysts as the digital retailer's new-vehicle strategy, with fewer staff, AI-driven automation and home delivery, comes ...