Electric vehicle manufacturer Rivian has made a significant change to its pricing strategy, discontinuing its entry-level R1T and R1S models. As a result, the base prices of the remaining trim levels have increased by $7,000. This move comes as the company continues to navigate the competitive electric vehicle market, where pricing is a crucial factor in attracting customers. With the removal of the lower-priced models, Rivian's vehicles will now start at a higher point, potentially impacting demand and the company's sales strategy.
Rivian Has Removed The Entry-Level R1 Models, Increasing Base Prices By $7,000 Yahoo Autos
