Rivian is embracing Halloween spirit with a playful nod to the classic Ghostbusters franchise, unveiling a limited-edition vehicle that channels the iconic proton pack aesthetic. The automaker has transformed one of its electric SUVs into a rolling homage, complete with signature yellow accents and a design that mirrors the ghost-hunting gear fans know and love. This creative marketing stunt blends pop culture with automotive innovation, offering a fun glimpse at how brands can merge entertainment with real-world products. Fans of the franchise and electric vehicles alike will want to see how Rivian’s take on the Ghostbusters theme brings the big screen to the road.
Rivian Is Going Full ‘Ghostbusters’ for Halloween Road & Track
