Rivian has surged to become the second-largest electric vehicle brand in the U.S., climbing from a previous ranking of tenth, while traditional automakers appear to be losing ground in the rapidly evolving EV market. The shift highlights a growing consumer preference for electric alternatives as legacy automakers struggle to adapt. Industry analysts suggest that established carmakers may be underestimating the demand for innovative, purpose-built electric vehicles. This rise underscores a broader trend where newer players are reshaping the automotive landscape at the expense of long-standing industry leaders.
Rivian now #2 US EV brand, up from #10, as Big Auto marginalizes itself Electrek
