Electric vehicle maker Rivian is seeing a surge in sales as its focus on the compact R2 model appears to be driving growth. The smaller, more affordable vehicle has likely helped the company expand its market reach beyond its original lineup. Industry analysts suggest the shift in strategy is paying dividends, with early demand outpacing expectations. This turnaround could signal a broader trend in the EV market, where cost-effective models are gaining traction.
Rivian’s sales pop as the company’s big R2 bet starts to pay off The Verge
