Electric vehicle manufacturer Rivian is adopting a strategy similar to Tesla’s by enlisting its owners as beta testers for new software updates and features. The move allows the company to gather real-world feedback and refine its technology before wider rollouts. Owners receive over-the-air updates that introduce new capabilities, turning their vehicles into testing platforms. This approach helps accelerate innovation while ensuring improvements are based on practical user experiences.
Rivian Takes A Page Out Of Tesla's Playbook And Turns Owners Into Beta Testers Yahoo Autos
