Electric vehicle manufacturer Rivian has made a splash with its latest updates to the 2027 R1 lineup. The company has announced the addition of a new color option, further expanding the customization possibilities for its loyal customers. Additionally, Rivian is introducing Captain's Chairs to the R1S, a feature previously only available on the R1T. This move is likely to appeal to families and individuals seeking a more premium driving experience, and could be a key differentiator for the R1S in a highly competitive electric SUV market. With Rivian's commitment to innovation and customer satisfaction, it will be interesting to see how these updates impact sales and consumer enthusiasm for the brand.
Rivian Updates Its 2027 R1 Lineup With New Color, R1S Captain’s Chairs Forbes
