Luxury car manufacturer Rolls-Royce is set to cater to the world's most affluent consumers with its latest initiative: bespoke, electric vehicles tailored to the unique tastes of ultra-high-net-worth individuals. The British marque, renowned for its opulent designs and exceptional craftsmanship, aims to sell 100 such customised cars to discerning buyers who demand the finest in automotive luxury. This move marks a significant shift in the industry, as Rolls-Royce seeks to capitalize on the growing demand for eco-friendly prestige vehicles. With prices expected to exceed £1 million, these exclusive electric cars will undoubtedly set a new benchmark for luxury motoring.
Rolls-Royce targets 100 ultra-wealthy buyers with customised electric cars Financial Times
