Saudi Arabia has taken a bold step toward building its own automotive industry by unveiling Ceer, a new electric vehicle brand designed to compete in the global market. The initiative marks the kingdom’s push into manufacturing, with two electric models set to debut as part of its strategy to diversify beyond oil. Backed by state resources, the project signals a long-term ambition to establish Saudi Arabia as a key player in the EV sector. Industry observers will watch closely as the brand aims to balance local production with international demand.
Saudi Arabia wants a car industry, launches Ceer with two EVs Ars Technica
