Saudi Arabia’s state-backed automotive company Ceer has introduced its first electric vehicles, marking a strategic push to establish the kingdom as a dominant force in the regional automotive market. The move aligns with broader efforts to diversify the economy beyond oil while capitalizing on the growing demand for sustainable transportation. By entering the EV sector, Ceer aims to strengthen domestic manufacturing capabilities and reduce reliance on imported vehicles. The initiative could reshape the automotive landscape in the Middle East as global energy transitions accelerate.
Saudi’s Ceer unveils first EVs in bid to build regional auto powerhouse WTVB
