"Amazon-Backed Startup Takes Aim at Overpriced Smart Home Devices In a bid to shake up the smart home industry, a direct-sales startup is gaining traction with the backing of tech mogul Jeff Bezos. The company's strategy focuses on catering to DIY enthusiasts who are frustrated with the high costs and excessive features that often come with traditional smart home devices. By cutting out intermediaries and selling directly to consumers, the startup aims to provide affordable, streamlined solutions for those looking to upgrade their homes without breaking the bank. As the smart home market continues to grow, this innovative approach could be poised to disrupt the status quo and give consumers a more budget-friendly option."
Backed by Amazon’s Jeff Bezos, the direct-sales startup is betting on do-it-yourself buyers tired of sticker shock and feature bloat.
