Sonic Automotive Inc. reports that just 15 percent of consumers are aware of its used‑only EchoPark locations. To boost recognition, the company is launching a marketing campaign featuring actor Owen Wilson. The initiative aims to increase public awareness of the EchoPark brand and its offerings.
Sonic Automotive Inc. said that only 15 percent of people have heard ofits used-only EchoPark stores, and so it is spreading the word — through actor Owen Wilson.
