Sony has announced it will not attend the Consumer Electronics Show (CES) this year, marking a significant shift in its strategy following the cancellation of its planned electric vehicle (EV) joint venture with Honda. The decision reflects broader industry adjustments as automakers and tech firms rethink their collaborations amid evolving market conditions. Industry observers will be watching closely to see how the company’s absence at CES—one of the world’s largest tech expos—will impact its visibility and partnerships in the coming months. The move also raises questions about Sony’s long-term focus in the automotive and consumer electronics sectors.
Sony to skip CES show after Honda EV venture dropped The Japan Times
