Sony has announced it will not participate in CES 2027, marking a shift in its strategy following the conclusion of its electric vehicle joint venture with Honda. The decision comes as the company refocuses its efforts away from automotive projects, signaling a return to its core electronics and entertainment businesses. Industry observers suggest the move may also reflect broader challenges in the EV market and shifting priorities within Sony’s leadership. The withdrawal highlights how tech giants are recalibrating their investments amid evolving industry trends.
Sony Will Skip CES 2027 After Honda EV Venture Ends TechPowerUp
