Volkswagen Group is reassessing the future of Seat amid growing momentum for its performance-focused Cupra sub-brand, raising concerns among Spanish unions over potential job losses at the company’s Martorell plant, where thousands of workers are employed. The review comes as the automaker evaluates whether to scale back or phase out Seat’s mass-market operations, a move that could have significant labor and industrial implications. Unions have warned that any decision to discontinue the brand could threaten employment at one of Spain’s largest automotive manufacturing sites. The shift reflects broader industry trends as automakers increasingly prioritize high-margin segments over traditional volume brands.
Volkswagen Group says Seat's future is under review as Cupra gains traction. Spanish unions warn that discontinuing the mass-market brand risks jobs at the Martorell plant, which employs 12,000 people ...
