Ram Revives Midsize Pickup Segment with Long-Awaited Return. After a 12-year hiatus, Ram is set to re-enter the highly competitive midsize pickup market, a space it last occupied with the iconic Dakota model, which ceased production in 2011 after a quarter-century on the road. The move marks a significant expansion of Ram's lineup, as the brand looks to capitalize on growing demand for versatile and rugged vehicles. With established players like the Toyota Tacoma and Chevrolet Colorado dominating the segment, Ram will need to bring its A-game to challenge for a share of the market and win over customers seeking a reliable and capable midsize pickup.
Ram hasn’t competed in the midsize pickup segment since 2011, when production of the Dakota — originally a Dodge — ended after a 25-year run. It now plans to fight for a share of the segment that the ...
