Carvana’s aggressive expansion into dealership ownership—now operating seven Stellantis lots—has raised concerns among rival retailers about long-term customer relationships. While the company drives up sales volumes, questions linger over whether buyers will remain engaged with Stellantis brands post-purchase, or if Carvana’s direct model will shift loyalty elsewhere. The shift could reshape how automakers balance digital sales growth with traditional dealer partnerships. Industry observers are watching closely to see how this strategy plays out for both Carvana and Stellantis.
As Carvana pumps up sales volumes at seven Stellantis dealerships it now owns, other retailers at the automaker wonder what happens to customers after the initial sale.
