Stellantis Says New Models Will Be Distinct: 'Not Just Rebadging'  

"Shift in Automotive Strategy: Brands to Prioritize Design Over Technology Sharing" In a significant move that could redefine the future of the automotive industry, leading brands are reportedly planning to invest heavily in design, while adopting a more strategic approach to sharing platforms, powertrains, and technologies. This shift in strategy is expected to result in more unique and distinctive vehicles, as manufacturers focus on creating visually appealing and emotionally resonant designs that set their products apart from the competition. By prioritizing design, brands aim to build stronger emotional connections with customers and establish a more lasting presence in the market. As the industry continues to evolve, this new approach could have significant implications for the way cars are designed, developed, and marketed.

Brands will invest in design first while sharing platforms, powertrains, and technologies.