Japanese automaker Subaru is facing a significant setback in its electric vehicle (EV) production plans. In a surprise move, the company has announced that it will postpone the launch of in-house EV production at its newly built Oizumi plant in Japan. The decision comes as a result of the rapidly shifting global EV market, where demand has slowed dramatically. Additionally, Subaru has cited U.S. tariffs imposed on imported Japanese vehicles as a major contributor to its dismal fiscal 2025 profits, which plummeted by a staggering 90 percent. As the EV landscape continues to evolve, Subaru's strategy is being forced to adapt, leaving the future of its Oizumi plant and EV ambitions uncertain.
Subaru postpones in-house EV production at its new Oizumi plant in Japan amid slowing EV demand and U.S. tariffs that hammered fiscal 2025 profits by 90 percent.
