"Subaru's Electric Vehicle Plans Hit a Roadblock: Slowing Demand and Tariffs Take a Toll. In a surprise move, Japanese automaker Subaru has announced a major delay in its plans to start in-house production of electric vehicles at its new Oizumi plant in Japan. The decision comes as the company grapples with a significant slowdown in electric vehicle demand, coupled with the devastating impact of U.S. tariffs that decimated its profits by a staggering 90 percent in fiscal 2025. As the global automotive landscape continues to shift towards electric vehicles, Subaru's strategic pivot has hit a major speed bump, leaving investors and industry insiders wondering what the future holds for the iconic brand."
Subaru postpones in-house EV production at its new Oizumi plant in Japan amid slowing EV demand and U.S. tariffs that hammered fiscal 2025 profits by 90 percent.
