Automotive giant Subaru is making a drastic pivot in its electric vehicle (EV) production plans, citing a perfect storm of slowing demand and crippling tariffs that have decimated its fiscal 2025 profits. The company has announced a surprise postponement of its in-house EV production at its brand-new Oizumi plant in Japan, a move that underscores the seismic shifts in the global EV market. Subaru's decision comes as the industry grapples with a significant slowdown in EV adoption, coupled with the devastating impact of U.S. tariffs that have hammered the company's bottom line. As the EV landscape continues to evolve, Subaru's strategic shift raises questions about the future of its electric vehicle ambitions and its ability to navigate the increasingly complex global automotive market.
Subaru postpones in-house EV production at its new Oizumi plant in Japan amid slowing EV demand and U.S. tariffs that hammered fiscal 2025 profits by 90 percent.
