Tesla has launched pre-orders for its upcoming electric Roadster, despite the vehicle not yet being officially revealed or confirmed for production. The company is inviting customers to reserve the car with a deposit, emphasizing the thrill of early access over guaranteed delivery. Potential buyers are being asked to sign up through Tesla’s website, though details on pricing, specifications, and release timelines remain undisclosed. The move reflects Tesla’s strategy of building hype around its next-generation electric sports car before full details emerge.
'Success is not guaranteed, but excitement is' — Tesla wants your money for the Roadster it hasn’t unveiled yet techradar.com
