Japan saw a surge in electric vehicle imports this year, with the Tesla Model Y—manufactured in China—leading as the top-selling foreign car in the first half of 2026. The compact SUV’s dominance highlights shifting consumer preferences toward affordable, high-tech alternatives in a market traditionally dominated by Japanese automakers. Analysts note the growing appeal of overseas EVs amid rising demand for sustainable transportation. The trend underscores how global supply chains and trade policies are reshaping Japan’s automotive landscape.
The Model Y, built in China, was Japan's most imported car in the first half of 2026.
