Japan saw a surge in electric vehicle imports in early 2026, with Tesla’s Model Y—manufactured in China—leading the market as the top-selling foreign car. The compact SUV’s popularity reflects shifting consumer preferences toward affordable, high-tech alternatives in the Japanese automotive market. While domestic brands dominate long-term sales, the Model Y’s rise highlights growing demand for overseas-made electric vehicles. Analysts suggest supply chain adjustments and shifting trade dynamics may be driving this trend.
The Model Y, built in China, was Japan's most imported car in the first half of 2026.
