Japan saw a surge in electric vehicle imports in early 2026, with Tesla’s Model Y—manufactured in China—leading the market as the top-selling foreign car. The compact SUV’s popularity reflects shifting consumer preferences toward affordable, high-tech alternatives in a region where domestic automakers traditionally dominate. Analysts note the trend could reshape Japan’s automotive industry, as imported EVs gain ground amid rising demand for sustainable transportation. The development underscores how global supply chains and shifting trade dynamics are influencing local markets.
The Model Y, built in China, was Japan's most imported car in the first half of 2026.
