Japan saw a surge in electric vehicle imports this year, with Tesla’s Model Y—manufactured in China—leading the way as the top-selling foreign car in the first half of 2026. The compact SUV’s dominance reflects growing consumer demand for affordable, high-tech alternatives in the Japanese market. Analysts attribute the rise to Tesla’s global supply chain efficiency and competitive pricing, even as local automakers adjust to shifting preferences. The trend underscores how foreign electric vehicles are reshaping Japan’s traditionally car-centric import landscape.
The Model Y, built in China, was Japan's most imported car in the first half of 2026.
