Tesla has rebranded its "Autopilot" feature to "Tesla Assisted Driving" on its European websites, aligning with regulatory requirements for clearer labeling of advanced driver-assistance systems. The change reflects the company’s efforts to secure approval for its driving technologies in Europe, where classification standards differ from those in the U.S. Meanwhile, the original "Autopilot" name will remain in place for American customers, highlighting the distinction in regulatory expectations between markets. The move underscores growing scrutiny over how automated driving features are marketed and understood by consumers.
Driving" name on its European websites in favor of "Tesla Assisted Driving" as it seeks regulatory approval across Europe, while the U.S. branding stays unchanged.
