Tesla has rebranded its "Autopilot" feature to "Tesla Assisted Driving" on its European websites, aligning with regulatory requirements for clearer labeling of driver-assistance systems. The change reflects ongoing efforts to meet varying legal standards across the continent, where automated driving terminology is subject to stricter oversight. Meanwhile, the original "Autopilot" name will continue to be used in the United States, highlighting differences in how the technology is classified and marketed between regions. The move underscores the challenges companies face in navigating global regulations for advanced driver-assistance systems.


Driving" name on its European websites in favor of "Tesla Assisted Driving" as it seeks regulatory approval across Europe, while the U.S. branding stays unchanged.