Tesla has rebranded its "Autopilot" feature to "Tesla Assisted Driving" on its European websites, aligning with regulatory requirements for clearer labeling of driver-assistance systems. The change reflects ongoing efforts to secure approval for its advanced driving technologies in the region, though the U.S. branding remains the same. Industry observers note the shift could influence how automakers market similar systems under stricter European safety standards. The move underscores growing regulatory scrutiny over automated driving terminology.
Driving" name on its European websites in favor of "Tesla Assisted Driving" as it seeks regulatory approval across Europe, while the U.S. branding stays unchanged.
