Tesla has removed the term "self-driving" from its marketing materials in Europe following regulatory concerns. The move comes as authorities in the region push for clearer distinctions between advanced driver-assistance systems and fully autonomous technology. The company now emphasizes that its features require human supervision, aligning with stricter EU safety standards. Industry observers suggest this shift could influence how other automakers label their automated driving capabilities.
Tesla Drops ‘Self-Driving’ Branding to Appease Europe Regulators Claims Journal
